Chinese Export Business

We are living in the age of not-trying trying. As such, effortless beauty reigns supreme thanks to “make-up free” selfies, unfussy hair, artfully casual wardrobes and toxin-free, anti-inflammatory diets. Unfortunately, looking effortless is not making us less busy, or any richer or less insecure for that matter.So, curious about the mechanics of it all, we decided to do a little accounting and figure out just how much time and money achieving the Platonic ideal of not trying, trying actually costs. Our findings, below: Hair Cost It dominates the red carpet, has been dubbed “meh head” by the New York Times and “rich girl hair” by the Cut. You know the look: long, shiny and smooth, with a few natural waves . But soft waves with zero frizz potentially requires an arsenal of products and treatments such as: Purely Perfect’s Cleansing Cream. Because you can’t rely on shampoo and conditioner alone for a look this unspooled. Yearly, itemized damage: $4...